JOB TITLE: Advertising Manager

DEPARTMENT: Sales and Marketing

JOB SUMMARY

• The Advertising Manager is responsible for selling advertising to credible advertisers and maximizing the performance of the sales team. This role leads the sales team, gathers and analyzes competitive market conditions, and creatively utilizes inventory to achieve sales growth.
• The Advertising Manager oversees hiring, training, performance management, budgeting, and sales accountability systems for the sales and marketing team.
• In partnership with the Editor in Chief, the Advertising Manager develops, implements, and manages marketing tactics for the City Paper’s print edition, website, and social media platforms.
• The Advertising Manager oversees the creation of the City Paper’s brand tone of voice, increasing brand awareness, generating demand, and increasing customer loyalty.
• The Advertising Manager reports directly to the President of the Pittsburgh City Paper.
• Direct reports include sales representatives, account executives, digital coordinators, and marketing coordinators.  

ESSENTIAL JOB FUNCTIONS

The Advertising Manager is accountable for:

• Setting annual budgets for the individual sales representatives to exceed department goals.
• Ensuring performance standards for all sales personnel are defined, communicated and met.
• Managing inventory, including setting rates, maintaining rate cards, and packaging promotions.
• Account management, including making joint calls, monitoring key account activity, quarterly account reviews of lists, monthly projection reviews and reading weekly contact management reports.
• Managing the development and execution of City Paper events.
• Updating the City Paper media kit and designing it in a way that is attractive to potential advertisers.
• Managing and designing campaigns to help promote City Paper to current and potential readers, focusing on using City Paper products and trade advertising.
• Encouraging and enforcing employee engagement, leadership skills, and above-average job performance within the department.
• Developing and enforcing departmental practices and procedures as they pertain to sales and marketing.
• Creating and maintaining sales incentive programs such as new business, sales bonuses, contests, team building initiatives, etc.
• Conducting weekly sales meetings.
• Following and enforcing all Company policies and procedures, including the EEO and safety guidelines, at all times.
• Performing any miscellaneous departmental duties as needed.

JOB REQUIREMENTS

Education and Experience

• Bachelor’s degree in business administration or another related field – required
• 2 years media sales experience in the same or similar medium – required
• Experience managing people - required

PHYSICAL DEMANDS

Walking, kneeling, standing, stooping, crawling, climbing, sitting, driving, hearing, talking, vision, use of hands and lifting (up to 25 lbs.)

WORKING CONDITIONS

• The Advertising Manager is a salary exempt position.
• The Advertising Manager regularly works Monday through Friday, 8:30 a.m. - 5 p.m., with additional time as needed to ensure proper operation of the Sales Department
• The Advertising Manager works in an automated office environment with business office equipment including telephones, personal computers, calculators, and copy and FAX machines.
• The Advertising Manager is required to drive on the job as needed and is subject to regular MVR checks. They must maintain a valid driver’s license and maintain a driving record that meets Company standards for an insurable driver. Any time these conditions are not met, they must not drive on the job and must immediately report it to their supervisor.
• The Company is a drug-free workplace.  All employees are required to adhere to the Company’s drug-free workplace programs and policies.  Pre-employment testing is mandatory.
• The duties assigned, the hours worked, and the status of this position is subject to change as the needs of the company changes.

USE OF COMPANY RESOURCES, EQUIPMENT, AND CONFIDENTIAL INFORMATION

Company resources, equipment, and information are provided to employees to facilitate work.  They may not be used for purposes other than work without proper authorization.  Any unauthorized use of Company resources, equipment, or information is strictly prohibited.  Any unauthorized use of customer data or any other company information gained via any company resource is a breach of confidentiality and is strictly prohibited.  Any unauthorized use of company resources, equipment information, and/or breaches of confidentiality may be cause for termination of employment.

The statements herein are intended to describe the general nature and level of work being performed by employees assigned to this job.  They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required.