Job Title:  Account Executive
Company:  WDRB Media
Job Function:  Sales
Job Type:  Full-Time
Job Location (Short):  KY-Louisville
Requisition Id:  31585
Job Description

WDRB Media is seeking an Account Executive with a proven track record of growing core business accounts, selling new business, and managing current relationships. The ideal candidate thrives in a team-oriented environment, has strong interpersonal skills, and a desire to succeed! The top priority at WDRB is our positive work culture. This is the perfect opportunity for someone who possesses a "good to great" philosophy, loves to WIN, and is looking for a career in Media Sales. 

 

Essential Job Duties:

  • Represent the station to its customers in a professional manner while exhibiting a positive attitude about the station and its employees at all times.

  • Negotiate broadcast television and digital buys with assigned advertisers and agency representatives.
  • Conduct customer needs analyses and propose marketing and advertising campaigns to meet those needs.
  • Prospect for and sell special projects to new customers as well as existing ones.
  • Build client relationships at both the agency and advertiser levels.
  • Draft and/or obtain statistical, narrative and/or other reports as requested.
  • Input client orders and work with the account manager to manage revisions, make goods, and other order-related responsibilities.
  • Monitor the competition and maintain awareness of assigned account activity at all times.
  • Meet and exceed individual sales goals, in support of achieving station and market goals and initiatives.

 

Minimum Qualifications

  • A competitive nature and an unwillingness to settle or give up.
  • Thorough knowledge of Nielsen ratings use and methodology.
  • Energetic self-starter; Proven track record for selling new business.
  • Strong verbal and written communication skills including superior listening skills and the ability to make effective presentations both on one-on-one and in a group setting
  • Ability to multi-task and work effectively in a high-pressure and fast paced environment
  • Superior organizational and project management skills
  • Strong interpersonal skills, including the ability to develop and maintain strong business relationships
  • Valid Driver’s License and clean driving record required

 

Education and Experience

  • Bachelor's Degree in a related field or equivalent training and experience
  • Minimum 4 years of successful sales and marketing experience
  • Broadcast sales and digital experience preferred

 

Computer Skills

  • Excellent working knowledge in Microsoft Office Suite (Excel skills required; Word and PowerPoint proficiency preferred)
  • Knowledge of sales software preferred such as Efficio, WideOrbit, One Domain, Media Audit, and CMR
  • Familiarity with Microsoft 365 TEAMS and other Microsoft applications

 

Why WDRB is the best place to work:

•    Low-cost family health benefits including Health, Dental, and Vision

•    Company paid Health Savings Account

•    100% paid Life Insurance, Short Term and Long Term Disability

•    Incredible 6% employer 401K match

•    Competitive paid time off

•    Half-price YMCA membership

•    Opportunities for learning and growth

•    Collaborative Team with a strong values-based culture 

•    Learn from industry-leading talent

•    WDRB was voted a Best Place to Work in Kentucky 9 years in a row.

 

WDRB is an Equal Opportunity Employer (EOE).